Who is your audience?
The way you explain research or deliver a message will depend on who you are talking to. A policy maker will have different knowledge and want different information to a journalist who will again be different to a student. You should try to find out as much as you can about your audience in order to effectively deliver your key message.
Tips from Dr Marianna Koli on talking to the media
Marianna Koli shares her tips for communicating economicsRead more
Most people don't know what a percentage is
Make sure you understand the numeracy skills of your audienceRead more