Who is your audience?

The way you explain research or deliver a message will depend on who you are talking to. A policy maker will have different knowledge and want different information to a journalist who will again be different to a student. You should try to find out as much as you can about your audience in order to effectively deliver your key message.

 

Listen, know your audience and avoid jargon

Tips from Dr Marianna Koli on talking to the media

Marianna Koli shares her tips for communicating economics

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Percentages

Most people don't know what a percentage is

Make sure you understand the numeracy skills of your audience

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Useful Links

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Bank Underground

Enhancing understanding of central banks through better communications

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Jacob Clifford

Jacob Clifford

Jacob Clifford: Videos to help people understand economics

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Reaching the Visual Learner

Teaching Property Through Art

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