Audience: The Media
If your research provides some key insights for policy or the public then getting it covered in the media can be a good way to communicate to wider audience and have more impact.
Make sure that you are clear about what your key message is before you try to get media coverage, the more focused and engaging you can make that the more likely you are to get good media coverage.
Think about who will be interested in what you have to say, and who you want to communicate to. There are many different types of media and they will be more or less effective at reaching difference audiences. Press releases are the standard way to reach the traditional media. Blogs and social media are more effective at reaching younger audiences.
Once you know the answer to those questions here are some tips on how to get good media coverage of your research.
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