Writing for specialists and writing for a general audience are two very different things. 

Compare these two paragraphs as examples of different writing: 

Paragraph 1 – from an academic abstract: 

Africa’s problem is to break out of an economic stagnation that has persisted for three decades. This article deploys existing primary research into an integrated argument that accounts for Africa’s economic distinctiveness and derives implications for international policies for poverty reduction.

Paragraph 2 – from a book written for the public

I was a student at Oxford in 1968… The father of my friend had been the governor general of a little country called Nyasaland, and so I read up on it. What I read made me resolve to go there. Renamed Malawi, it was the poorest country on the continent. It is easier to rename countries than to change them: thirty-five years later it is still as dirt poor as it was then. In another thirty-five years I doubt it will be much different, unless . . . This book is about that “unless.”

These two paragraphs hint at the same key message: Africa is very poor and needs a focused strategy to escape this poverty. 

In paragraph 1, the language is typical of academics, though by no means a bad example: Africa is stuck in ‘absolute poverty’ and ‘economic stagnation’ and this is an ‘integrated argument’ with ‘policies for poverty reduction’.

In paragraph 2, we start with a personal story. The language is simple to the point of being blunt: Malawi is ‘dirt poor’ and will remain ‘dirt poor, unless’ and ‘this is a book about that unless’.

Economists often moan that there is a trade-off (they would say ‘trade-off’, wouldn’t they?) and that it’s not possible to produce top quality research and write for a general audience.

Unless you consider that both paragraphs are written by the same person and in the same year: Professor Sir Paul Collier in 2007. Here is the link to the 2007 paper for paragraph 1 [http://www.pnas.org/content/104/43/16763.full]

while the second paragraph is the opening to his bestselling 2007 book The Bottom Billion.

In this excellent TED Talk Sir Paul Collier talks of the need to be a schizophrenic to get your message across to different audiences. That’s why, as he puts it, he ‘broke every professional rule of conduct for economists and wrote an economics book you could read on the beach’. 

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/4k1JlhniQFI?rel=0″ frameborder=”0″ allowfullscreen></iframe>

Starts 14:50

Fast forward a further 10 years and we were filming an event on development in 2017. Here is what the recent Prime Minister David Cameron had to say:

So, it can work. Academics and experts just need to be prepared to break the rules. 

It has been a privilege of ours to work with Sir Paul over the years. He is an academic who has adapted to be a superb communicator – and influencer. And shows it is possible.