Audience: The Media

What is your key message? - Who is your audience?

If your research provides some key insights for policy or the public then getting it covered in the media can be a good way to communicate to wider audience and have more impact.

Make sure that you are clear about what your key message is before you try to get media coverage, the more focused and engaging you can make that the more likely you are to get good media coverage.

Think about who will be interested in what you have to say, and who you want to communicate to. There are many different types of media and they will be more or less effective at reaching difference audiences. Press releases are the standard way to reach the traditional media. Blogs and social media are more effective at reaching younger audiences.

Once you know the answer to those questions here are some tips on how to get good media coverage of your research. 

Top tips for interviews

What Makes Good Economic Journalism?

We spoke to Sarah O'Connor about why experts shouldn't fear the media

Don't be confused by false balance

Hear Ben Chu's advice for speaking to the media

Film crew

What kind of research attracts media attention?

Lessons on what research attracts attention

Read more

Some of the leading experts explain...

Tips from Dr Marianna Koli on talking to the media

Marianna Koli shares her tips for communicating economics

Read more

How to write a press release

Our guide to creating successful press releases

Read more

See what top economists have to say

Michel Belot

The Trouble with Fake News

Michele Belot, Professor of Economics at the European University Institute, argues that the problem posed by ‘fake news’ lies not in fake facts, which can be easily checked, but in the misleading interpretation of those facts.

Read the blog
Marina Della Giusta

Economists and Scientists on Twitter: A Tale of Two Styles?

Dr Marina Della Giusta, Associate Professor in Economics at the University of Reading, discusses how economists can use social media to get the public more involved in economics.

Watch the video
Simply a misunderstood genius

LSE Blogs

What is going on with economic expertise?

Read the blog
Dani Rodrik

Dani Rodick's blog

Unconventional thoughts on economic development and globalization

Read it here
Skip to main content